Have you ever encountered any city without a restaurant? Even small towns have variety of food corners, taverns, inns. Can you measure its growth rate for real? No! But we can measure somehow the need to establish a brand mark for this business.
What is this brand mark identity?
If you don't know then let me tell you that it is a small piece of graphical representation which takes full responsibly to boost up the particular business. Trying your hands in a restaurant business is no way a bad idea but if you are not a smart business owner then I don't know if you will be able to take your business on the top or not.
Famous foods restaurants like Mexican, Chinese, Indian, Italian etc are the biggest example of managing business smartly. What I mean to say is they have not only launched their business well but has developed immensely useful marketing schemes as well.
Have you ever seen Mexican restaurant logos design?
If you have not then have a search and see why they are considered to be the best representation globally? You will find them very spicy, scrumptious and yummy. Green and red chilies are their specialties and so you will find these two particular things in almost every Mexican food corner's brand mark. Colors that you will find common are red, green, yellow and orange. In short, colors that are dark and present a spicy taste are mostly preferred when it comes to these brand marks.
There are many other Mexican food restaurants that have designed their brand marks using their specialties. Have a search and you will find many brand marks containing tortillas, Frijoles (beans), Tequila, Salsa, Cerveza etc.