It is highly interesting and useful to learn about modern Entrepreneurs and some of their success characteristics. Branding is something that has been around us since long time in the past. However, in the context of modern entrepreneurs, we see that they do not brand their products, service or the company, but they brand themselves and climb the success ladder quickly therein. This trend was not present in the past. For instance, Phil Knight did not brand himself instead of the NIKE while Ray Crock did not brand himself instead of McDonalds. If they had done so, then the results would have been different.
During these days, one can say, if a company is not online, it is almost equal to not doing any business. Most people do not have lists of contacts for various jobs and requirements. They just Google and extract a prospective list within a few minutes. Rather than trying to fight what is around there, it is always wise to adapt it and learn it for good.
Though marketing is as old as businesses, the concept has changed during recent days. These days, most businesses do not spend thousands of dollars with Ad agencies. Mediums like Facebook, Blogs, Twitter, YouTube, Google, and a number of such similar mediums are now helping people get their marketing out with ease. Most importantly, all these tools save tonnes of your effort and money which you might waste on marketing while helping you to get focussed customers with less dropout rate.
While most of the traditional businesses invest a great deal on overheads including inventory, insurance, payroll and others, modern businesses do not. It is extremely easy to be profitable during these days than any time in the past.