Flavia coffee a potted history

in Brand

Flavia was born in the UK out of necessity in 1982.  Mars Drinks, then known as Four Square Catering and Vending (Division of Mars) Ltd, having created the in-cup concept in 1974 with their brand "Klix" (at the same time, General Foods, now Kraft Foods created their in-cup brand "Maxpax") realised they had to satisfy the increasing demand for fresh brew coffee and tea whilst retaining the simplicity of the Klix system.

In 1982 the first filter pack was developed bringing a new convenience to freshly filtered coffees. The first Flavia brewer was launched in 1984 and at that time the brand was known as "Dimension 3".  This original machine had a plastic case and an internal guillotine for cutting off the ends of the filter packs.  Due to health and safety concerns this was replaced by the end off 1983 with steam assisted opening system.

The brand name changed from Dimension 3 to "Flavia" in 1989.  The machines evolved using the plastic casing until the launch of the S300 model in 1994 which had a metal casing.  The first "mini brewer was launched in 1989 and was replaced by the highly successful SB100 1n 1989.  Sadly this ceased production in 2009.

2002 saw the launch of the S350, the major advance being the high pressure steam jet enabling cappuccino and other frothy drinks to be offered.  2007 saw the launch of the latest model, the C400, compact with a stylish modern retro look with industry leading energy efficiency.  With the launch of this machine production was moved from Basingstoke to Shanghai, the filter pack production remains in Basingstoke.

Whereas Flavia was launched initially into the UK Only, it wasn't long before it became very popular in Japan where it offered beverages with local appeal such as Japanese Green Tea.  This was followed by Europe and then in 1994 the USA.  The USA is now by far the biggest market and they have their own filter pack production unit producing drinks to suit American tastes.

With the backing of parent Mars inc. the Flavia brand will continue to develop and grow for a log time to come

Author Box
David Harland has 1 articles online

Add New Comment

Flavia coffee a potted history

Log in or Create Account to post a comment.
Security Code: Captcha Image Change Image
This article was published on 2010/10/19