Digital and Mobile Advertising Trends

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Today it's a digitalized world where digital means of brand advertising have become a rampant practice amongst the brand owners and advertisers. Mobile Advertising and Internet Advertising practices such as bulk sms or email campaigns, banner advertising, wap advertising, ARBT ads etc. are becoming popular means of promotion amongst modern brand owners and advertisers. In the following paragraphs, let us take a look at some digital trends of advertising through digital and mobile media (as per the current market).

Customized brand communication

Of late, brand communication is available through different means. Though television, radio and print media still sustain as effective tools of advertising, advertisers have also heavily invested on personalized tools of advertising such as mobile phones and internet devices. The only reason is to provide a customized brand message so that the communication between customers and brand owners becomes narrower. Mobile phones or internet devices are personalized means of any individual. Therefore, launching a brand promotion campaign through mobile or internet media means conveying the brand message through an easily reachable channel or means.

Direct communication in a discreet manner

Mobile Advertising and Internet Advertising both provide direct communication to customers in a discreet manner. Customers have an open choice whether they want to access the brand information or simply overlook it.

No force is exerted on any individual to compulsively read the brand message. The individual has but complete control over the brand message- whether he reads or ignores it.

Easy means to tap the market

Mobile and digital media are two easy means to tap the market for any brand or business. In today's world, almost everyone uses a mobile phone or surfs internet. Also with the raging trend of social networking amongst individuals, digital media is becoming the fastest means of communication across the globe. Likewise, brands are getting closer to customers easily through the same digital or mobile media.

It has been proven again and again that customers easily remember your brand through digital media. Online media is one such medium of communication that customers are really fond of. One may not remember 10 mobile or telephone numbers but when it comes to websites, it is not surprising to find out that an individual remembers more than 10 website address. As a brand owner, you can utilize online advertising media to get better brand recognition through which your marketing practices will become more effective. The cake is all yours if you are well-versed in communicating your brand message to potential clients or customers through online media.

 

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This article was published on 2011/09/12