When we don't want to cook we head towards a nearby restaurant, when we want to hang out for a change, we head towards our favorite restaurant, when we want to party, we book a restaurant. I think, these places now plays a pivotal role in our daily routine life or because we want to get a break from our busy hectic schedule.
Whatever the case is, this business is scaling the heights of success. Eateries are of many types, if I crave for sea food, I go for a sea food inn that is the best in town and when I want to have fast food, I go to the place where I can get mouth watering cheese burgers.
Therefore, different restaurant logos are made for different eating places. I am suggesting some sound ideas for creating various kinds of brand marks for you. This may help you decide which symbol should be consociated with which business.
Lets start with café business:
Café brand identities can be the most alluring little piece if they are designed in accordance with the nature of a business. What I want to say is you can either use your café's name in your brand mark or go for a cup of coffee in it. Though, both the ideas seem to be quite common but a creative graphic designer would use the same old objects in a way that it will look refreshing to the eyes. That's the biggest challenge and quality of a professional graphic designer.
Now, we will look on casual style dining:
This is slightly more upscale then fast food places. They offer disposable flatware and dishes but their menu is expensive. Therefore, you should take this brand mark a bit serious as it will deal with more upper middle class people. You can use one of your specialties in your brand marks for example; gourmet breads and organic ingredients are more common with them so you can effectively use them in your corporate identity.
Lets analyze fast food business:
The first thing that sparks in our mind is the spicy cheese burger when we talk about fast foods so why not use this burger in your fast food brand mark. They attracts customer on the basis of the convenience and speed it offers. Therefore, you can use certain objects that reflect these qualities in your fast food restaurant logos as well.
Finally, fine dining:
This is not for common people so this type of brand mark shouldn't be designed for every person on the street. Fine dining is especially for the upper class formal society where you can feel the aura of sophistication, elegance and high quality service. Therefore, you must make sure the logo is no way overdone and has a sophisticated and simple outlook. It shouldn't be multi colored, rather prefer using one or two colors. It is also advisable that you use the name of your fine dining inn in style.
Hence, you can keep and use the preceding ideas in your mind before you go for your brand mark identity this time.