Brand Protection On Twitter : What You Need To Know

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Social sites are taking the world by a storm and now many people are using it to protect their brand. Currently it is estimated that 200million people have accounts on Twitter and you can grow your business by just tweeting.  Creating a business Twitter account is very easy you don’t have to use a tutorial it’s as simple as 1-2-3.  For those business owners who are unfamiliar with Twitter, it is important that you familiarize yourself with this social tool because it will help you make huge sales by just one click. Not only that, you will be able to protect your company in many ways. Below are some of the things that you need to have in mind when you are integrating your twitter account into your brand marketing plan.

Promote: go viral
In case your company is producing any kind of product twitter is the best place to make your brand go viral.  Customers can take what you are tweeting and re-tweet to their friends. This will make your brand be known all over the social media and it will boost your sales.  There are other tools like tweet-reach used by twitter which will help you identify and know the number of people who viewed tour tweets. To protect the market of your username availability, you need to keep track on people who follow you on twitter.  Pay attention to those who re-tweet and say good things about your brand. You can use them to market your brand because this is one great tactic of building your brand.

Protection: interact in real time
Social media has created ability for individuals to interact and find information.  So when you advertise your brand in real time, you will be able to differentiate yourself with your competitors. Twitter enables online business and other types of businesses to interact with their customers and build links. This is ideal because once you listen to what your customers say, you will be able to know what to improve on so as to make your clients happy. Twitter is a tool that can help you revive your brand in terms of crisis.  Customer satisfaction is what many businessmen prioritize. If your customers are not satisfied with your brand you need to hear their say otherwise you won’t know what’s going wrong with your brand.

Personalize: act human
When you are creating a social site for your brand, makes sure that your brand avatar is human. Also allow the folks representing you in the twitter to use a personalized account. They should use their own photos when they are interacting with their customers. You can also have a central company account,on the profile, you need to explain your brand in a more detailed manner and include some human elements to give your customers an assurance that the account is not automated or a bot sending lifeless tweets. Lastly, protecting your brand name on twitter can look difficult, but if you are friendly and humble to your followers you will build a good reputation.

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Mike Ronalds has 1 articles online

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Brand Protection On Twitter : What You Need To Know

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This article was published on 2013/01/30